General News - 09
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9/13/2009 |
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By Deanna Isaac
Hillsborough, September 11th, 2009- The Grenada Board of Tourism (GBT), which recently launched its Domestic Marketing Programme on the mainland, has briefed persons in Carriacou & Petite Martinique on how they can participate in the programme.
Tourism Director William Joseph, who visited Carriacou along with GBT Public Relations Officer Edwin Frank, said that the programme’s is to develop and promote a sustainable and competitive tourism industry that delivers prosperity to the people of Grenada. It is also to provide value and satisfaction to visitors.
The Domestic Marketing Programme was launched following a GBT nationwide survey that was conducted in early 2009. The survey sought to determine people’s knowledge, perception and attitudes regarding tourism.
Mr. Joseph said the Domestic Marketing Programme is heavily informed by the survey’s findings.
The programme is intended to utilize the skills and talents of persons involved in communications, art, photography, playwriting, comedy and jingles production.
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